Introduction to using eBooks as marketing and promotional tools
Learn to use eBooks as marketing and promotional tools for maximum profitability in your business. EBooks are part of the new frontier of cyberspace. They are an entirely new medium for sharing marketing information, ideas, techniques, and expert knowledge.
Each day the number of people accessing the Internet grows, causing the exposure of your eBooks to increase incrementally. It’s obvious why electronic self-publishing has become so popular so quickly.
The publishing industry, I hope, does not intend to forever banish the printed word to the dustbin of history. Books in print have their own special qualities and merits, and the world would be diminished by their disappearance.
Qualities that make eBooks Marketing and Promotion Tools
Having said that, let’s look at what makes eBooks so important and so unique. EBooks have certain abilities and qualities that other mediums do not possess.
EBooks Are Fairly Easy and Cheaper To Produce
For example, eBooks are fairly easy to produce, and their production cost is inexpensive. Just think about it: you don’t need a publisher, an agent, a printing press, offset film, ink, paper, or even a distributor.
You just need a great concept, the ability to write it or to hire a writer, and the right software.
EBooks Are Easily and Rapidly Distributed Online
Additionally, eBooks are easily and rapidly distributed online. They are also easily updated; they do not require a second print run. All you need is to go into your original creation and modify the text or graphics. Because of this flexibility, eBooks can change and grow as fast as you can type.
EBooks Are Also Immediately Obtainable
You don’t have to go to a bookstore or search through endless titles at an online bookstore. All you have to do is download it from a website, and presto! It’s on your computer, ready to be read.
EBooks Are Interactive
This is one of the most unique and specific qualities that eBooks offer. You can add surveys that need to be filled out, order forms for customers to purchase your products or goods. You could also add sound and video that draw your reader into the virtual world of your eBook as marketing and promotional tools. Even direct links to relevant sites that will expand your eBook outward. The potential is virtually limitless.
EBooks Have a Particular Kind of Permanence
Another quality eBooks possess that makes them marketing and promotional tools is that eBooks have a particular kind of permanence that other mediums do not possess. Television shows and radio shows air once and then may rerun a few times. EBooks remain on your computer for as long as you choose, and they can be read and reread whenever you choose to. They can even be printed out and stored on the shelves of your traditional home library.
EBooks Have No Barriers In Terms Of Publishing
Another wonderful quality is that eBooks have no barriers in terms of publishing. You don’t need to go through the endless process of submitting your manuscript over and over again. Besides, once you land an agent, having the agent submit your manuscript over and over again. Nor do you have to shell out thousands of dollars for printing a self-published book. All eBooks require is a writer and appropriate software.
Figure out your market, write your book, post it on your website, and with the right business savvy, your audience will come to you.
Finally, you have creative control over your eBook. You don’t have to compromise with an editor or the publishing trends of the time. Moreover, you don’t have to bargain with a designer or wait for copy-edited galleys to arrive by snail mail. You are in complete control of the design and the text.
How to Use eBooks as Marketing and Promotional Tools
There are innumerable ways to use eBooks as marketing and promotional tools to promote your business and drive quality traffic to your website. Once posted on your site, you can turn them into a daily course. This will enable you to bring your customer back to read the next chapter. You can use them as a free gift for making a purchase or for filling out a survey. Put your eBook on a disc, and you will have an innovative brochure. Blow your competition away by inserting the disc into your sales packages.
The most effective marketing products are those that are unique. Copyright your eBook, and immediately, you have a powerful tool that you, and you alone, can offer to the public. People will have to visit your site to acquire your eBook, which increases the flow of quality traffic and the potential of sales and affiliate contacts.
Make sure that you keep your eBook current. Update it frequently as the market and trends change. Add new advice and techniques to show your prospects how your goods or services can enrich their lives. By constantly keeping abreast of new trends and techniques, you can continue to see profits from your eBook for years after your original creation.
How to Use eBooks to Test Marketing Potential
Another phenomenal advantage of eBooks is that you can test their marketing potential without putting out hardly any cash at all. You can even produce an eBook one copy at a time, each time you receive an order. This will eliminate the need for storage and inventory.
By this method, you can gauge the saleability of your eBook, and make adjustments as necessary until the orders start pouring in. EBooks allow you to learn about your market and customer habits and motivation over a period of time, without risking your precious financial resources. They also provide you with an invaluable way to gather marketing information, which you can use in many different facets of your business.
Use your eBook to discover what the specific goals and problems are in your specific industry. Then figure out how to solve these problems, and publish an eBook with this invaluable information. This will increase the value of your business, upgrade your reputation, and get you known as an expert in your field.
You can extend the value of a single eBook by breaking the book down into chapters for a serial course, into special reports available on your website, or into audio or visual tapes.
EBooks can be broken down into several different promotional materials by excerpting some of the articles and using them to promote your product. You can include a catalog in your eBooks as marketing and promotional tools to promote all the products or services you sell. You can include a thank-you note for reading your book and an invitation to download a trial version of your product. Or you can include a form for your audience to contact you for further information or with questions, thereby building your business relationships and your mailing list.
Using eBooks as marketing and promotional tools in this manner helps to cut the cost of individually producing separate promotional materials. You can use a single eBook to entice new prospects and to sell new products to your current customers.
No other medium has this kind of flexibility and ability for expansion. Think of your eBooks as marketing and promotional tools like a spider spinning a beautiful and intricate web. Now go and create that web, and see how many customers and prospects you can catch!